Slicing it sixteen ways, we take a closer look at one of the most hyped football boot releases of the year ― the Nike "What The Mercurial" ― as they drop worldwide today.
Few releases this year will garner more attention than the Nike "What The Mercurial". Embracing the Mercurial craze that started with the announcment of the Superfly V, Nike are riding a wave of disruptive hype, most recently extended with the release of the Mercurial Superfly Heritage iD.
Embracing the ever-changing nature of the Nike Mercurial, the "What The Mercurial" is a tasteful and tenacious mash-up. A nod to the boot’s rich style as well as heritage, it takes slices from 16 of the most memorable Mercurial colorways on one design defying shoe.
Crossing into football, it's a marker for the state of creative cool the game is in. Back in 2007, Nike Skateboarding produced the brand’s first iconic colorway mashup, the Nike SB “What the Dunk” shoe. Then Nike Basketball elevated the concept, celebrating memorable signature basketball shoes beginning with the “What The Kobe” in 2012. Extending this towards the pitch with football, it's another strong marker of might.